Brand Identity + Design

Hoss Equine

Hoss Equine, a rapidly growing equine retailer needed a revised and exciting identity. So that’s what we gave them. It’s bright, it’s pink and it’s fun!

Logo – old and new
Logo alternate


Rob & the Don’t Panic team did what all good designers should do – exactly what we asked for. And also what we didn’t ask for, which turned out to be exactly what we really wanted. Hurrah! Every detail of the project was delivered as promised, from initial concept through to the completed artwork & website. We are very happy customers!

Laura McDouall, Owner – Hoss Equine

Print design

For a moment, nothing happened.
Then, after a second or so,
nothing continued to happen.